Experience intelligence for travel

You travel for the experience. So why are you still booking on price?

Better trips for travelers. Better reach for operators.

Doneit maps the boat trips, safaris and treks worth building a journey around, proves them with verified details and real guest experience, and matches every traveler with the trip, and the operator, that truly fits.

Business Doneit / Done It Yet
Product AI experience finder, in development
Founder Laurens Spierenburg
Contact l.spierenburg@doneityet.nl

The thesis

Travel has a discovery problem. Picking the right operator is the headache.

LLMs can write an itinerary. Search can show hundreds of options. Neither reliably tells you which safari company, boat route, desert camp, liveaboard, or trekking operator is actually right. Doneit is built for that moment.

Inspiration Reels, friends, blogs, maps
Decision headache Too many tabs, weak proof, unclear operators
Doneit Experience Graph + UGC proof + operator fit
Outcome The right trip, with the right operator

The category

The next travel layer is not a bigger list. It is a better decision engine.

The current internet made travel searchable. It did not make it easy to choose. Doneit is building the missing decision layer: a learning system that understands which experiences move a trip, which variants fit which traveler, and which operators deserve qualified demand.

Not a travel agent

Doneit does not manually sell generic trips. It builds software that ranks the few experiences worth showing.

Not another broad tour marketplace

Broad marketplaces are useful for inventory. Doneit is for qualitative decisions where the traveler needs a trusted shortlist, not hundreds of near-duplicate listings.

AI in the operating system

Extraction, classification, scoring, refresh, recommendation logic, and operator workflows are AI-supported from day one.

Built for qualified demand

Owned discovery turns traveler intent into demand signals before it becomes a booking request.

Product

A finder that turns travel back into a value decision, not a price decision.

Travelers never really chose a trip on price. But the long tail of operators is so fragmented and messy that price became the only thing anyone could compare, and OTAs made it worse by sorting near-identical listings by price. Doneit's finder compares what actually decides a trip: the route, the boat, the comfort level, the crew and real guest proof. Travelers find the trip that fits them, and operators get chosen for what they do best, not for being the cheapest.

Example finder query Find the right Komodo boat for two friends, social but comfortable
1

3D/2N shared cabin boat

Recommended when the traveler wants the classic Komodo route, social energy, basic comfort, and a clear operator path.

  • Why this variant fits this traveler
  • UGC proof tied to route, boat type, and lived experience
  • Operator confidence, logistics, and tradeoffs
Also compare: budget deck boat premium liveaboard private charter

Search that starts with the experience

Travelers can search by what they want to do, then narrow by route, comfort, price band, and trip style.

Trip-defining Experience Graph

Every record must pass one question: would the right traveler choose the destination or route because of this?

Variant-aware recommendations

The system separates meaningful options: shared boats, private charters, liveaboards, desert camps, huts, lodges, and route types.

Value over price, for both sides

Travelers see real guest proof, verified details and honest tradeoffs. Operators get chosen for their route, boat, crew and food, not their discount.

Why both sides want it

Travelers want the right trip. Operators want to be chosen for the right reasons.

It is the same problem from both sides. When the real differences between trips are invisible, travelers fall back on price, and good operators get squeezed on price for trips that were never really bought on price.

Travelers

Less hunting. Better decisions.

  • Stop reading ten blogs to answer one operator question
  • Compare real variants, not duplicate tour listings
  • See proof, tradeoffs, and confidence in one place
  • Move from inspiration to a shortlist faster
Operators

Win on value, not on price.

  • Get chosen for your route, boat, crew and food, not your discount
  • Reach travelers already matched to the right trip
  • Stand out with verified details and real guest proof
  • Learn what makes travelers trust and choose you

For operators

Who we are, and why we got in touch.

Doneit is a young startup based in the Netherlands, founded in 2026. Our goal is to transform how people find and book travel experiences: the boat trips, safaris, desert crossings and treks that travelers plan a whole journey around. Today that choice still means dozens of open tabs, near-identical listings and guesswork about who actually runs a good trip. We are building a product that makes it simple to find the right trip, and the right operator to do it with.

What we're building for operators

A way to be chosen for what you are good at, not for being the cheapest.

  1. Your real differences, visible The route, the boat, the cabins, the food, the crew and the vibe, shown honestly, so travelers compare what actually matters.
  2. Travelers who fit your trip The finder matches travelers on style, comfort level and budget, so the people who reach you are the ones your trip is made for.
  3. Trust you earn, not buy Verified details and real guest proof, always credited, count for more than ad spend or the lowest price.
Step 1 · Now

Getting to know operators

We map each trip carefully and check the details with the people who run it: what is included, how departures work, how payment works and how safety is handled. That is why you may have heard from us.

Step 2 · Next

The traveler-facing finder

A finder that helps travelers choose the right trip and connects them with the operator that fits, built on the details operators confirm in step 1.

Always

Accuracy first

We would rather show fewer trips, described correctly, than many trips described wrongly.

Our promises to operators

  • We are not selling yet. At this stage we just want to understand operators' trips well, so we can recommend the right ones. We are not a travel agent, and we are not asking for agent rates or contracts.

  • Your content stays yours. We only show your photos and videos with your permission, and always credit you. Posts by your guests are only ever linked, with credit to the person who made them. We never re-upload anyone's content.

  • Tell us if we get something wrong. Reply to any of our emails and we will correct it.

Contact and waitlist

Join the waitlist or contact the founder.

Travelers and operators can reach Doneit directly at l.spierenburg@doneityet.nl.

This opens an email to l.spierenburg@doneityet.nl.